Privacy policy

Effective Date: October 2025
Last Updated: January 2026

This Privacy Policy describes how lilitile.com (“LiLi Tile,” “we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website (the “Site”) or otherwise interact with us.

We value your privacy and are committed to being transparent about our practices. This Privacy Policy applies to personal information collected through our Site and related services.

1. Collecting Personal Information

When you visit or interact with our Site, we collect information necessary to provide our services, process orders, and improve your experience.

A. Device Information

Examples: Browser version, IP address, time zone, cookie information, viewed pages, search terms, and interactions with the Site.
Purpose: To load the Site correctly, ensure security, and perform analytics to optimize our Site.
Source: Collected automatically through cookies, log files, web beacons, tags, and pixels.
Disclosure: Shared with our processor Shopify.

B. Order Information

Examples: Name, billing and shipping address, payment details (including credit card numbers), email address, and phone number.
Purpose: To fulfill orders, process payments, arrange shipping, provide invoices and confirmations, communicate with you, detect potential fraud, and—if consistent with your preferences—send product or promotional updates.
Source: Collected directly from you.
Disclosure: Shared with Shopify and shipping/payment partners as needed.

C. Customer Support

Examples: Name, email, order details, and correspondence.
Purpose: To assist with inquiries, resolve issues, and improve service quality.
Source: Collected directly from you.

2. Notice at Collection

At or before the time of collection, we provide this notice describing the categories of personal information we collect, the purposes for which it is used, and your rights under applicable laws.

3. Minors

Our Site is not intended for individuals under 16 years of age. We do not knowingly collect or sell personal information of minors. If you believe your child has provided us personal information, please contact us at hello@lilitile.com to request deletion.

4. Using Personal Information

We use your personal information to:

Provide and fulfill orders, returns, and customer service requests
Process payments securely
Improve and personalize your experience
Send marketing communications (with consent)
Maintain Site functionality, security, and analytics
Comply with legal obligations

We do not sell your personal information for monetary consideration. However, we may “share” information for cross-context behavioral advertising as defined under the California Privacy Rights Act (CPRA). You may opt out at any time at https://lilitile.com/pages/data-sharing-opt-out.

5. Sharing Personal Information

We share personal information with service providers to help us operate, including:

Shopify, which powers our online store (Shopify Privacy Policy)
Payment processors and shipping partners
Analytics providers (e.g., Google Analytics)
Advertising networks for retargeting and analytics

We may also share information to comply with legal obligations, protect our rights, or in connection with a merger or sale.

6. Behavioral Advertising

We use personal information to deliver relevant advertising and measure campaign effectiveness.

Examples of Third-Party Services:

You can also opt out through the Digital Advertising Alliance.

We may share data with advertising networks for cross-context behavioral advertising. Such sharing may be considered a “sale” or “share” under California law. To exercise your right to opt out, please visit our Privacy Choices page.

7. Lawful Basis (Canada)

For users in Canada, we process your information with your consent, to fulfill contracts, comply with legal obligations, or for legitimate business interests. You may withdraw consent at any time by contacting hello@lilitile.com.

8. Retention of Personal Information

Order records: 7 years (for accounting/tax purposes)
Marketing data: Until you unsubscribe or withdraw consent
Customer support data: 3 years after resolution

When no longer required, information is securely deleted or anonymized.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no system is entirely secure, and we cannot guarantee absolute security.

10. Do Not Track

We do not currently respond to “Do Not Track” browser signals, as there is no consistent industry standard for such requests.

11. Automatic Decision-Making

We do not engage in automated decision-making that has a legal or significant effect on individuals. Shopify uses limited automated tools (e.g., temporary denylisting of IPs/credit cards for fraud prevention) that do not materially affect customers.

12. Cookies

Cookies are small data files stored on your device to improve functionality, security, and user experience.

You can manage cookie preferences in your browser settings or visit www.allaboutcookies.org for more information. Blocking cookies may affect certain features of our Site.

13. Your Privacy Rights

A. California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

Right to Know – Request disclosure of categories and specific pieces of personal information collected, used, shared, or sold.
Right to Delete – Request deletion of personal information, subject to legal exceptions.
Right to Correct – Request correction of inaccurate information.
Right to Opt Out – Opt out of the “sale” or “sharing” of personal information (Click Here).
Right to Limit Use of Sensitive Information – Restrict use of sensitive data to necessary business purposes.
Right to Non-Discrimination – You will not be treated differently for exercising your rights.

To Exercise Your Rights:
Email: hello@lilitile.com
Mail: LiLi Cement Tiles, 18000 Commerce Parkway, Mt Laurel, NJ 08054

We may verify your identity before processing your request. You may also designate an authorized agent to act on your behalf.

California “Shine the Light” Disclosure: California residents may request information about how we share data with third parties for direct marketing by contacting hello@lilitile.com.

B. Other U.S. State Privacy Laws

Residents of certain states (e.g., Colorado, Virginia, Connecticut, Utah) have additional rights to access, correct, or delete personal data; opt-out of targeted advertising or sales; and appeal denied requests. Email hello@lilitile.com with “Privacy Request” in the subject line.

C. Canadian Residents (PIPEDA)

Canadian users may request access to or correction of personal information, withdraw consent (subject to legal limitations), or file a complaint with the Office of the Privacy Commissioner of Canada.

14. International Users

We currently do not sell or ship to the EU or UK. If international transactions are enabled in the future, we will comply with the General Data Protection Regulation (GDPR) and update this Privacy Policy accordingly.

15. Accessibility

This Privacy Policy is designed to be accessible to people with disabilities, including screen reader compatibility. To request an alternative format, contact hello@lilitile.com.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted here with a revised effective date. Significant changes will be communicated via email or site notice.

17. Contact Information

LiLi Cement Tiles
Attn: Privacy Officer
18000 Commerce Parkway
Mt Laurel, NJ 08054
Email: hello@lilitile.com

If you are not satisfied with our response, you may contact the appropriate privacy authority in your jurisdiction.